humanizing healthcare content

Patient experience starts online

A patient's first visit? Increasingly, it's on the Web. That's where people form their first impressions, explore your services and decide whether or not to take the next step toward becoming a patient. 

Which is where the words can get in the way. If your site is structured to reflect internal hierarchies and written for - or even by - healthcare professionals, you may not be reaching your intended audience.  

Content strategy for your community

Our job is to meet people where they are. We create patient-centered websites that speak to the consumers and referring physicians who choose you for services. All while honoring your stakeholders and earning the respect of your clinicians.

The result? Heart care for your patients, pain relief for you.